The State of the Landscape Industry Report was presented to a nationwide audience of eager listeners on May 20, 2010.   Results of the survey showed a split between companies reporting improved sales, (46%) in the first quarter of 2010 and companies that have the same or lower sales (53%).

Guest presenter, Judy Guido, principal of Guido and Associates provided additional insights on how the landscape industry is doing nationwide.  Judy pointed to research from her firm showing the design / construction side of the industry still down, but that maintenance is up approximately 5%-6%

When survey respondents were polled on which resources would be useful to  businesses right now, an overwhelming 60% noted that better marketing knowledge is needed.  

In her talk, Judy Guido provided valuable knowledge on how to build brand identity.  From her experience as Chief Marketing Officer of Valley Crest, the nations largest landscape company, Judy stated that “Absolutely everything contributes to the brand”,  including “how the trucks are kept, whether employees have uniforms and even how the receptionist answers the phone.  For more information on Guido and Associates visit: http://www.guidoassoc.com/

If you missed the presentation, but would like to get results of the survey, it can be accessed by going to: http://tiny.cc/dxmkw    In response to poll results for better business marketing knowledge, The New American Landscape Channel is presenting a 4 part, live online class, on the use of Internet marketing tools for the landscape industry.  To see details and sign up for the class, go to: http://thenewamericanlandscape.com/classes/